Aaron Watson partners with GAC to premiere new video during NFR coverage


AARON WATSON SLATED FOR MULTIPLE NATIONAL FINALS RODEO APPEARANCES IN LAS VEGAS, DECEMBER 12-14
GAC SET TO WORLD PREMIERE VIDEO “JULY IN CHEYENNE” ON DECEMBER 6, WATSON’S LATEST SINGLE WRITTEN TO HONOR LEGENDARY BULL RIDER LANE FROST

December 3, 2013 / Nashville, TN – Country star and longtime rodeo enthusiast Aaron Watson will dominate this year’s National Finals Rodeo with several scheduled appearances in Las Vegas. Over the course of three nights (December 12 – 14) Aaron will perform at various locations and ceremonies throughout the event.

In tandem with his NFR performances, GAC will world premiere the video for Watson’s poignant single, “July In Cheyenne,” a veritable nod to legendary bull rider Lane Frost, on December 6 at 9am eastern/8am central immediately following their National Finals Rodeo coverage. The video will continue to run on GAC through December 13 over the course of their NFR broadcast. Check out the lyric video for “July In Cheyenne” HERE. For more info about the single, check out this feature on Billboard.com.

Aaron is scheduled to perform a three-night stint at the South Point Hotel & Casino on December 12, 13, and 14 directly following the buckle presentation to nightly winners. In addition, rodeo fans can see him perform “July In Cheyenne” to kick off Performance 9 of National Finals Rodeo at the Thomas & Mack Arena on December 13. Finally, Aaron will be performing an acoustic set at Cowboy FanFest on December 14 in the Las Vegas Convention Center as part of Cowboy Christmas. In addition to these performances, Aaron is set to appear on Flint Rasmussen’s “Outside The Barrel” talk show in front of a live studio audience on December 13.

Aaron is also thrilled to announce exclusive music value add partnerships with Professional Rodeo Cowboys Association (PRCA), ProRodeoGear, and Boot Barn. Any rodeo fan that purchases rodeo gear from one of 17 retail outlets in Las Vegas will receive of free download of “July In Cheyenne.” In addition, Boot Barn and Aaron will be partnering for various online promotions and contests with prizes throughout rodeo.

AristoVideo will then service the clip to more than 150 outlets consisting of national, syndicated, closed-circuit, regional and web / mobile outlets.

For more information and full details on Aaron’s multiple NFR appearances please visit: http://www.aaronwatson.com/tour-dates

About PRCA

The PRCA, headquartered in Colorado Springs, Colo., is the largest and oldest professional rodeo-sanctioning body in the world. The recognized leader in ProRodeo, the PRCA is committed to maintaining the highest standards. The PRCA, a membership-based organization, sanctions approximately 600 rodeos annually, and there are more than 30 million fans in the U.S. The PRCA showcases the world’s best cowboys by televising the sport’s premier events, including the Wrangler Million Dollar Gold Tour presented by Justin Boots, the Justin Boots Playoffs and Championships, Ram National Circuit Finals Rodeo, All American ProRodeo Finals, Champions Challenge, PRCA Xtreme Bulls Tour and the world-renowned Wrangler National Finals Rodeo on Great American Country (DISH Network 165, DirecTV 326). Each year, PRCA-sanctioned rodeos raise more than $26 million for local and national charities. For comprehensive coverage of the cowboy sport, read the ProRodeo Sports News, the official publication of the PRCA, and for daily updates of news and results visit the PRCA’s official website, www.prorodeo.com.

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