How To Go Viral

Facebook Pushes Viral Videos

Facebook Pushes Viral Videos

Youtube has traditionally been the main platform for viral videos. With 100 hours of videos uploaded every minute and 6 billion hours watched every month, Youtube maintains its dominance through volume...

Viral Videos Have a Big Impact on Sales

Viral Videos Have a Big Impact on Sales

A new Nielson chart shows the percentage change in sales after the video was posted. There appears to be a strong correlation between a strong music video release and sales increase...

The Value of Music Video Promotion

viral music video

In 1995, Michael Jackson spent $7 million dollars on his music video ‘Scream’. Bob Dylan made a video for the song ‘Love Is Lost’ for $12.99, in 2013. The whole music industry has been gloriously turned on its head. Music videos have changed drastically, from a passive to interactive. They've gone from massive productions to DIY. Back in the heyday of MTV and music television programming, music v ...[Read More]

Best Interactive Music Videos

viral music video

Linkin Park have come out with a new interactive music video today for the song “Guilty All The Same”. The video was a collaboration with Xbox and Microsoft. Users are able to creatively remix the song and game using Project Spark. It’s a really cool concept but you’ll need an Xbox or Windows machine to view so for those of us with Macs and Playstations, I’ve curated ...[Read More]

Remix videos are viral videos

All Access posted an article this morning belaboring a point we made previously about Beyonce’s Partition video and the fan videos that pushed it up the streaming charts. Creating re-mixable content for your fan base is a creative and fun way for them to communicate with each other with you, the artist, as the center of the conversation. Not only will fan created videos expand the web real e ...[Read More]

How To Go Viral – Flappy Bird Remix

The internet moves fast. Literally at the speed of light. So you always need to be ready to respond. Remember when Oreo tweeted “You can still dunk in the dark” during the 2013 Superbowl blackout. That is a perfect example of taking advantage of events happening around you and responding. That quick action led to 15,000 retweets and 20,000 Facebook likes. Today’s case study invol ...[Read More]

How To Go Viral – Lesson from OK GO

viral music video

OK GO – The Fathers of Viral Music Videos Youtube was barely a year old when OK GO became one of its first viral music video superstars on July 31, 2006, with their video “Here It Goes Again”. The video got over 1 million views in less than six days, so it makes sense that Google bought Youtube in late 2006. OK GO kept it up with viral hit after viral hit, that kept the fire under their musi ...[Read More]