The internet moves fast. Literally at the speed of light. So you always need to be ready to respond. Remember when Oreo tweeted “You can still dunk in the dark” during the 2013 Superbowl blackout. That is a perfect example of taking advantage of events happening around you and responding. That quick action led to 15,000 retweets and 20,000 Facebook likes.
Today’s case study involved everybody’s favorite game Flappy Bird. When the creator of the game decided to take it down from the app store, it left a giant hole in the market. And when the lights went out on Flappy Bird, brands and bands made a social media slam dunk with their own remixes.
Riser Bird (Dierks Bentley)
Essentially, Flappy Bird with the Riser album art work. You can check it out at Riserbird.com and share your score to be entered to win an autographed CD or the grand prize of attending a Riser tour rehearsal.
Fall Out Bird.
You can play as any of the four band members and help their winged heads avoid guitar necks protruding from the ground and sky!
OVO Flappy Bird (Drake Edition)
Finally we’ve got a bootleg Drake Version of the game. Every time you successfully clear a pair of pipes Drake congratulates you with “We made it”
I’m going to leave you with a Bastille – Flappy Bird pop punk parody song.