Vacations take a lot of planning. You need to book travel arrangements and accommodations. Once you arrive at your destination, you’ll need an agenda of what activities you will do and places you will visit to experience the most of the city. If you’re traveling to another country, plans will be more complicated with foreign currencies, languages and culture. What if you made plans, booked travel ...[Read More]
Youtube has traditionally been the main platform for viral videos. With 100 hours of videos uploaded every minute and 6 billion hours watched every month, Youtube maintains its dominance through volume. But volume creates clutter. While Youtube offers several discovery features, such as channel subscriptions and video suggestions, it lacks a native sharing feature. If you want to share a video emb ...[Read More]
Youtube was barely a year old when OK GO became its first viral music video superstars on July 31, 2006, with their video “Here It Goes Again”. The video got over 1 million views in less than six days and probably prompted Google to buy the site later that year. OK GO is still putting out viral hits, with their most recent optical illusion video "Writing's On The Wall", gaining almost 10 mill ...[Read More]
A new Nielson chart shows the percentage change in sales after the video was posted. There appears to be a strong correlation between a strong music video release and sales increase.
When marketing and promoting your music, video has always been a dominant player. Originally, music videos were the primary visual marketing format. As music videos began to rise in popularity and morphed into theatrical productions, "behind the scenes" videos added an extra touch point around the music video and song. As press kits evolved with the digital age and became harder to define, video b ...[Read More]
As soon as news leaked about Youtube potentially blocking indie artist's videos upon launch of a paid streaming service, a storm of posts hit the webs filled with rumors. As the smoke is beginning to clear and doomsday for these indie videos imminently approaches, things are not looking so bleak.
YouTube has tried to create a live streaming service but as Gigaom pointed out in their short history of YouTube Live, Google all but killed the service early this year. Unlike, Twitch where you can broadcast using downloadable software from your desktop or from your Playstation or Xbox One, YouTube Live wasn’t plug and play. There are some original live programs being produced using Google +, lik ...[Read More]
VEVO and Yahoo are set to dominate the music video landscape Interactive videos are rising in popularity and accessibility
Music's main value has always been entertainment, in that it transfers feeling to us. Music makes us laugh, cry, pump our fists in the air, and otherwise feel a full range of emotions. But can music videos make us smarter? Music has always played a role in learning, from the alphabet song to memorizing multiplication tables. A new study on educational music videos by the University of Washingto ...[Read More]
Originally written as a wedding gift for Lee’s wife Sara, it was the song for their first dance as husband and wife. Now, it is quickly becoming we wedding song of the summer as The Knot has selected the song for the Dream Wedding of Rebekah Gregory and Pete DiMartino on April 4.Both Rebekah and Pete are survivors of the Boston Marathon bombing incident that occurred last year. The Know also ...[Read More]
In 1995, Michael Jackson spent $7 million dollars on his music video ‘Scream’. Bob Dylan made a video for the song ‘Love Is Lost’ for $12.99, in 2013. The whole music industry has been gloriously turned on its head. Music videos have changed drastically, from a passive to interactive. They've gone from massive productions to DIY. Back in the heyday of MTV and music television programming, music v ...[Read More]
Riley Etheridge premieres his new music video on American Songwriter! Bio Respected singer-songwriter Riley Etheridge Jr. has reached many people with his poetic and vulnerable songwriting. His carefully crafted four-album catalog is rife with haunting and healing stories of the human condition, each emotionally resonate and each thoughtfully placed within well-developed thematic albums. But after ...[Read More]
Linkin Park have come out with a new interactive music video today for the song “Guilty All The Same”. The video was a collaboration with Xbox and Microsoft. Users are able to creatively remix the song and game using Project Spark. It’s a really cool concept but you’ll need an Xbox or Windows machine to view so for those of us with Macs and Playstations, I’ve curated ...[Read More]
All Access posted an article this morning belaboring a point we made previously about Beyonce’s Partition video and the fan videos that pushed it up the streaming charts. Creating re-mixable content for your fan base is a creative and fun way for them to communicate with each other with you, the artist, as the center of the conversation. Not only will fan created videos expand the web real e ...[Read More]
The internet moves fast. Literally at the speed of light. So you always need to be ready to respond. Remember when Oreo tweeted “You can still dunk in the dark” during the 2013 Superbowl blackout. That is a perfect example of taking advantage of events happening around you and responding. That quick action led to 15,000 retweets and 20,000 Facebook likes. Today’s case study invol ...[Read More]
Viewers an unlimited number of options to watch music videos these days, but the goal is to get them to watch your show. Vine & Instagram are two great tools to reach potential viewers, let them know about your show and get/keep them interested. Anything goes but the more creative you are the greater your reach!
OK GO – The Fathers of Viral Music Videos Youtube was barely a year old when OK GO became one of its first viral music video superstars on July 31, 2006, with their video “Here It Goes Again”. The video got over 1 million views in less than six days, so it makes sense that Google bought Youtube in late 2006. OK GO kept it up with viral hit after viral hit, that kept the fire under their musi ...[Read More]
"Partition" is not available Youtube, Vevo, Spotify, Pandora or related services but two weeks ago it peaked at No. 49 on the Billboard Streaming Songs chart with over 1.4 million streams in the U.S. How did this happen? Creative fans.
MercyMe – “Shake” Grammy-nominated band MercyMe’s new video was filmed in Huntsville, AL with amateur shakers and professional dancers from the North Alabama Dance Center. Bart Millard(singer,songwriter) explained, “The song is about enjoying the fact that we’re changed, having joy and living life that way,” in an interview with The Underground Site. The Digital Age – ...[Read More]
Dean Miller – “Till You Stop Getting Up” Dean Miller, son of country icon Roger Miller, has released a new music video that tells the tale of Golden Gloves boxer Jack Kelly or maybe it is the story of Kris Kristofferson, who makes a guest appearance in the video. USA Today premiered the video on Feb 7, 2014 Small Town Pistols – “Colour Blind” Formerly, The Wilki ...[Read More]