Vacations take a lot of planning. You need to book travel arrangements and accommodations. Once you arrive at your destination, you’ll need an agenda of what activities you will do and places you will visit to experience the most of the city...
Youtube has traditionally been the main platform for viral videos. With 100 hours of videos uploaded every minute and 6 billion hours watched every month, Youtube maintains its dominance through volume...
Youtube was barely a year old when OK GO became its first viral music video superstars on July 31, 2006, with their video “Here It Goes Again”...
A new Nielson chart shows the percentage change in sales after the video was posted. There appears to be a strong correlation between a strong music video release and sales increase...
When marketing and promoting your music, video has always been a dominant player. Originally, music videos were the primary visual marketing format. As music videos began to rise in popularity and morphed into theatrical productions, "behind the scenes" videos added an extra touch point around the music video and song. As press kits evolved with the digital age and became harder to define, video b ...[Read More]
As soon as news leaked about Youtube potentially blocking indie artist's videos upon launch of a paid streaming service, a storm of posts hit the webs filled with rumors. As the smoke is beginning to clear and doomsday for these indie videos imminently approaches, things are not looking so bleak.
YouTube has tried to create a live streaming service but as Gigaom pointed out in their short history of YouTube Live, Google all but killed the service early this year. Unlike, Twitch where you can broadcast using downloadable software from your desktop or from your Playstation or Xbox One, YouTube Live wasn’t plug and play. There are some original live programs being produced using Google +, lik ...[Read More]
VEVO and Yahoo are set to dominate the music video landscape Interactive videos are rising in popularity and accessibility
In 1995, Michael Jackson spent $7 million dollars on his music video ‘Scream’. Bob Dylan made a video for the song ‘Love Is Lost’ for $12.99, in 2013. The whole music industry has been gloriously turned on its head. Music videos have changed drastically, from a passive to interactive. They've gone from massive productions to DIY. Back in the heyday of MTV and music television programming, music v ...[Read More]
Riley Etheridge premieres his new music video on American Songwriter! Bio Respected singer-songwriter Riley Etheridge Jr. has reached many people with his poetic and vulnerable songwriting. His carefully crafted four-album catalog is rife with haunting and healing stories of the human condition, each emotionally resonate and each thoughtfully placed within well-developed thematic albums. But after ...[Read More]
All Access posted an article this morning belaboring a point we made previously about Beyonce’s Partition video and the fan videos that pushed it up the streaming charts. Creating re-mixable content for your fan base is a creative and fun way for them to communicate with each other with you, the artist, as the center of the conversation. Not only will fan created videos expand the web real e ...[Read More]
The internet moves fast. Literally at the speed of light. So you always need to be ready to respond. Remember when Oreo tweeted “You can still dunk in the dark” during the 2013 Superbowl blackout. That is a perfect example of taking advantage of events happening around you and responding. That quick action led to 15,000 retweets and 20,000 Facebook likes. Today’s case study invol ...[Read More]
Viewers an unlimited number of options to watch music videos these days, but the goal is to get them to watch your show. Vine & Instagram are two great tools to reach potential viewers, let them know about your show and get/keep them interested. Anything goes but the more creative you are the greater your reach!
OK GO – The Fathers of Viral Music Videos Youtube was barely a year old when OK GO became one of its first viral music video superstars on July 31, 2006, with their video “Here It Goes Again”. The video got over 1 million views in less than six days, so it makes sense that Google bought Youtube in late 2006. OK GO kept it up with viral hit after viral hit, that kept the fire under their musi ...[Read More]
"Partition" is not available Youtube, Vevo, Spotify, Pandora or related services but two weeks ago it peaked at No. 49 on the Billboard Streaming Songs chart with over 1.4 million streams in the U.S. How did this happen? Creative fans.
MercyMe – “Shake” Grammy-nominated band MercyMe’s new video was filmed in Huntsville, AL with amateur shakers and professional dancers from the North Alabama Dance Center. Bart Millard(singer,songwriter) explained, “The song is about enjoying the fact that we’re changed, having joy and living life that way,” in an interview with The Underground Site. The Digital Age – ...[Read More]
Dean Miller – “Till You Stop Getting Up” Dean Miller, son of country icon Roger Miller, has released a new music video that tells the tale of Golden Gloves boxer Jack Kelly or maybe it is the story of Kris Kristofferson, who makes a guest appearance in the video. USA Today premiered the video on Feb 7, 2014 Small Town Pistols – “Colour Blind” Formerly, The Wilki ...[Read More]
Dean Miller has premiered the video “Till You Stop Getting Up” on USA Today! The video tells the story of Golden Gloves boxer Jack Kelly. Kris Kristoferson makes a fitting guest appearance and the video opens up with a poster promoting one of his early fights. “When I wrote and recorded the song ‘Til You Stop Getting Up, I was always imagining the images in the song,” ...[Read More]
Singer / songwriter Austin Webb has released a behind-the-scenes feature for his music video “Slip On By.” Austin worked with Director Stephen Shepherd (Gary Allan, Joe Nichols) to capture the song’s emotional storyline in the official music video that was sent in December on Reel 273. Get an inside look at the shoot as Austin reveals details about the song and the clip. The sing ...[Read More]
Lawrence County, TN’s Grace & Tony are self-described “Punkgrass.” The duo, made up of real-life married couple Grace and Tony White (brother of The Civil Wars’ John Paul White), combine the sounds of Grace’s traditional music upbringing (Bluegrass, Southern Gospel) with Tony’s punk rock edge. The result is a musical experience all its own and the duo is no ...[Read More]