A new Nielson chart shows the percentage change in sales after the video was posted. There appears to be a strong correlation between a strong music video release and sales increase...
Music's main value has always been entertainment, in that it transfers feeling to us. Music makes us laugh, cry, pump our fists in the air, and otherwise feel a full range of emotions. But can music videos make us smarter? Music has always played a role in learning, from the alphabet song to memorizing multiplication tables. A new study on educational music videos by the University of Washingto ...[Read More]
Linkin Park have come out with a new interactive music video today for the song “Guilty All The Same”. The video was a collaboration with Xbox and Microsoft. Users are able to creatively remix the song and game using Project Spark. It’s a really cool concept but you’ll need an Xbox or Windows machine to view so for those of us with Macs and Playstations, I’ve curated ...[Read More]
The internet moves fast. Literally at the speed of light. So you always need to be ready to respond. Remember when Oreo tweeted “You can still dunk in the dark” during the 2013 Superbowl blackout. That is a perfect example of taking advantage of events happening around you and responding. That quick action led to 15,000 retweets and 20,000 Facebook likes. Today’s case study invol ...[Read More]